HI! I’M ALLISON, BUT MY FRIENDS CALL ME ALLI :)
… and I have been told by multiple people that I have the most contagious laugh they’ve ever heard!
Currently, I am based in Detroit where I live with my husband Matt and our cat Happy (yes, his name is Happy!). That said, I am originally from Ecuador and have obtained my Bachelor’s Degree in Graphic Design from the University of Azuay in 2018.
4 years of experience in food and beverage industry
1 year and a half of in house experience in Luxury retail
1 year and a half in Automotive
Creative Experience
What do I do?
I love all forms of human expression, communication and helping others to find their brand’s or product’s voice is one of my passions. I love the thrill of a good challenge, the beauty in simplicity, and the balance between graphics, typography, and white space
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I love building big-picture concepts and shaping the way they come to life visually, especially when the challenge involves weaving together storytelling, motion, and design into something cohesive and memorable.
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Designing for the web is where my eye for layout, interaction, and accessibility really comes alive. I strive to create digital experiences that feel intuitive, clean, and joyful to explore.
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Whether it's a big campaign or a quick-turn banner ad, I approach every piece with intention. I believe great advertising should spark emotion, feel visually arresting, and never talk down to its audience.
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I love helping a brand figure out not just how it looks, but how it feels. From logos and color palettes to voice and vibe, I treat brand identity as an ongoing conversation, not a static asset.
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Social is where design meets real-time culture, and I enjoy creating scroll-stopping visuals that are smart, playful, and on-brand, even at a tiny scale.
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There's something incredibly satisfying about designing for the tactile world. I approach packaging as a brand’s first physical impression, something worth keeping.
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Drawing has always been my way of expressing ideas that words alone can’t capture. I use illustration to add warmth, humor, or depth, whatever the story calls for.
Email
alliforget95@gmail.com