Bravotacular

Bravotacular was CarBravo's second retail event campaign. Working within the existing branding, we reimagined the Usedphoria feeling through a new lens: what does it look like when dealers prepare for one of the biggest used car events of the season? The campaign brought consumers behind the scenes, turning dealer anticipation into audience excitement.

As Art Director, I contributed to the concept development, designed POS materials and digital banners, and helped evaluate and select the director and casting for the video production. I was on set the shoot and stayed involved through post to ensure the final cut held the energy of the original concept.

Ran across digital, social, POS, and OOH.