SHINOLA: Timeless

Speculative concept — developed internally for consideration in a Las Vegas couture show presentation.

Timeless was a design exploration rooted in the word itself. Working from Shinola's signature orange, their bolt logomark, and a seasonal color palette, I developed a brand awareness concept that pushed the brand's visual language into something more editorial and high fashion. The exploration included campaign imagery, in-store window design, posters, and postcards.

It didn't go into production, but the thinking behind it is real and the work reflects how I approach brand storytelling when given creative freedom.